Waterfront Gallery Branding
This small art gallery located on the waterfront in Two Harbors, MN, is a real gem. It is owned, operated and curated by the artists themselves. Marketing that Matters developed a marketing plan, brand identity, and a core set of marketing materials to build brand awareness and increase foot traffic (and thus revenues) in the gallery. Since art is personal and the artists themselves are the curators, the strongest positioning for the gallery was to capitalize on that personal one-on-one connection, which we did with the tagline: Fine art, straight from the source.