Central Corridor Funders Collaborative Branding
The Central Corridor Funders Collaborative is a coalition of 12 state and national foundations working to ensure that the neighborhoods, residents and businesses along the new Central Corridor Light Rail Transit Line (Green Line) broadly share in the benefits of this major public investment. Marketing that Matters quickly became a strategic communications partner to the Funders Collaborative, developing a brand identity and positioning that carves out a clear niche in this $1 billion public transit project. The tagline ”Investing beyond the rail“ encapsulates the organization’s focus on responsible development of the communities around the transit line. Results: Our branding, engagement and strategic communications work have earned accolades from the 12 member foundations, as well as CCFC’s partners and others modeling this work across the country.