Lori Schaefer

President, Founder, & Chief Strategist

Lori is an exceptional strategist and a gifted communicator who infuses fresh ideas and sound strategy into just about everything. She puts these talents to work helping clients identify market opportunities and realize them with smart strategy and impactful marketing solutions. Lori brings more than 20 years experience in strategic communications, marketing, public relations and public affairs. She has successfully managed people, projects, processes, organizations and brands in both the public and private sectors.


As a former newspaper reporter and editor, corporate communications manager, marketing manager, media consultant, director of legislative and public affairs, nonprofit director, and now a communications and marketing consultant¸ Lori knows what makes people, organizations, causes and brands tick. She brings a big picture, strategic perspective AND has the knowledge, skills and understanding of on-the-ground realities to guide big thinking into successful tactics and deliverables that achieve results.


Specialties: Inspired by the power of purpose, passion and people, Lori specializes in marketing strategy, communications strategy and planning, brand strategy and development, cause marketing, public relations and public affairs, event management, media planning and buying, and inspiring and mobilizing people to action to achieve results.


For Fun: Lori is an avid walker, hiker and wannabe mountain climber. When she’s not traveling and exploring new destinations, she’s planning the next big adventure. The coast of Maine and the North Shore of Lake Superior are her “happy places” and she loves to walk the beach and shoreline wherever she is. Lori loves to entertain and is a natural connector of people. A self-described “happy, healthy girl,” Lori shares her personal transformation story by speaking, blogging and coaching others at