Kristin Pladson

Writer & Consumer Insights

A modern day renaissance woman, Kristin has done what so many of us only think about doing: she followed her passion. A passion for writing. At Marketing that Matters, Kristin’s fresh and inspired words combine with a keen mind for questions and strategy to provide creative solutions with impact.


A writer by passion and now by trade, Kristin brings with her 10 years of intensive experience in the market research and strategy arena. Her insatiable desire to learn led her into some of today’s most complex industries; most recently with the interventional cardiology division of the international medical device firm Boston Scientific. During her years with BSC, Kristin honed her ability to diagnose business needs and challenges, designed cutting edge methodologies and analyses, crafted game-changing business recommendations, and provided strategic insight to some of the company’s largest product line groups. Prior to BSC, Kristin’s work impacted decisions and directions of industry leaders such as Intel, Yahoo!, Dolby, XM Satellite Radio, and Bose.


Kristin’s unique mix of research expertise, natural curiosity, and talent and passion for writing lend a one-of-a-kind perspective to her projects with Marketing that Matters.