There are writers. Creative folks who can pull together something to fill empty space. And then there are the thinkers. Creative partners who look past the empty space to understand a brand, dream up a big idea and bring it to life.

Glen Wachowiak is a thinker. A conceptor. He has honed his skills over 20 years at some of  the most respected advertising agencies. Glen mixes fresh ideas with sound strategies to lift brands out of the expected and into the exceptional.

After four years at Saatchi’s Team One Advertising in LA helping establish the Lexus brand’s “Relentless Pursuit of Perfection,” Glen moved to Minneapolis and Carmichael Lynch where he created the highly successful and internationally recognized “Pure” campaign for Gibson Guitars. Glen’s work for Harley-Davidson, Sam Adams and Porsche helped drive each of those brands to record sales, and some of the industry’s most respected creative awards. While working on Samuel Adams for Carmichael Lynch, Glen learned from the great Jim Koch himself how to pair beer with food and great creative work.

When Glen’s not acting as a creative ambassador for some pretty great brands, he can often be found somewhere north of Duluth. A card-carrying member of the World’s Best Donut shop frequent eater club, 4th of July Tofte parade float rider and all around North Shore lover, this is one beer lover who knows things are really better on the shore.

For each of these traits and talents, we’re happy to have Glen aboard as our creative partner and writer at Marketing that Matters.